Buzz Building Blog Techniques

This is a very hot topic, how to build buzz around a blog. This can be done by utilizing 3 techniques all involving social media; Search Engine Optimization & Social Media, Crow Sourcing, and to stay active on Social Media. Search Engine Optimization & Social Media Google has created a new way to rank the… read more

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JCP Knows Gaming

Advergaming is a unique form of advertising utilizing gaming. According to eMarketer.com, the concept dates back to the 80’s with a game manufactured for Atari 2600 by Kool-Aid and Pepsi. There are three different types of advergaming. One form is called product placement and in this form advertisements ad are prominent in the game. They… read more

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Red Bull Bullies The Competition Online & Off

Exhilaration, fun, cutting edge performance are all words that come to mind when you think of the brand, Red Bull. Even their website and social media engagement conveys these buzz words.    When you go to the website for Red Bull, it looks like you have ripped the headlines of the most extreme sports page… read more

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Nordstrom’s “How-To” Clinic for Retailers: Customer Service on Social Media

(Image: Nordstrom Instagram) Nordstrom Tops Customer Engagement Online Nordstrom is a luxury boutique both online as well as in store and is headquartered in Seattle, Washington. This corporation is known for putting the customer first and they have extended this brand equity into the online experiences for their customer.  You may think how can you… read more

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Make it Easy to Share Your YouTube Video

Our society has fallen in love with pictures and videos. That’s thanks to the evolution of the smartphone which now comes equipped with technology for taking pictures and capturing HD video. YouTube is still the big gorilla of online video, especially as an archive for work with lasting appeal and as a place where creators… read more

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