Make it Easy to Share Your YouTube Video

Our society has fallen in love with pictures and videos. That’s thanks to the evolution of the smartphone which now comes equipped with technology for taking pictures and capturing HD video. YouTube is still the big gorilla of online video, especially as an archive for work with lasting appeal and as a place where creators can make money from ads sold around their material. But Facebook’s ability to use social connections to make content popular quickly, along with changes the social network has made to its news feed to showcase video better, have helped fuel rapid growth in the amount of video viewed on the service over the last year.

YouTube_Content_Map

Facebook, which has about 1.3 billion monthly users worldwide, has served up an average of a billion video views a day, two-thirds of them on mobile devices. About 100 million new videos are uploaded every month. While that is a small fraction of YouTube’s traffic, it is up significantly from just a few months ago. But the fact still remains that YouTube is the big gorilla for online video and there are ways to strategically market your content. We’ve already discussed Facebook. WordPress, LinkedIn and Twitter are other options for content distribution. If you have decided to start a blog on WordPress, this is an excellent option to share content.

WordPress has a setting which allows users to share content instantaneously. Once a user post content it can simultaneously be posted to LinkedIn, Twitter, FaceBook, Tumblr, and Google+. Astounding content is generally worthy of a Facebook share or a tweet. And social signals from Facebook and Twitter now correlate very strongly with good rankings in Google’s index. Maximize the use of images and also increase your probability to be retweeted by 150%. Share the content and increase your SEO rate all with one click.

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JessicaModkins
3
  1. asgannon

    Hi Jessica – your blog post makes an excellent point about how YouTube can help a brand stand out with their integrated marketing communication efforts. Interestingly enough, at my job we are rolling out two major programs this year and wanted to communicate some details about these initiatives to our employees. So we created a 4-minute video, posted it privately to YouTube, and then linked it from our internally sent email campaign. Our line of thinking was that people would surely want to watch a video instead of really an 800-word article right? We found that was actually not the case. The number of employees viewing the video was in fact far less views that our long text-based articles did. Then again, I work at a B2B so that might have played a part. Still, it surprised all of us in the marketing department. Because I am a big believer that a well-produced and targeted video with relevant content can be quite effective when integrated into other channels like email, social media marketing, mobile marketing and so forth.

    Reply
  2. asgannon

    Hi Jessica – your blog post makes an excellent point about how YouTube can help a brand stand out with their integrated marketing communication efforts. Interestingly enough, at my job we are rolling out two major programs this year and wanted to communicate some details about these initiatives to our employees. So we created a 4-minute video, posted it privately to YouTube, and then linked it from our internally sent email campaign. Our line of thinking was that people would surely want to watch a video instead of reading an 800-word article right? We found that was actually not the case. The number of employees viewing the video was in fact far less views that our long text-based articles did. Then again, I work at a B2B so that might have played a part. Still, it surprised all of us in the marketing department. Because I am a big believer that a well-produced and targeted video with relevant content can be quite effective when integrated into other channels like email, social media marketing, mobile marketing and so forth.

    Reply
  3. lcrist2014

    Jessica,

    You are absolutely right! YouTube is a great way for brands to get noticed easily and cheaply. Another video platform that has gained popularity is Vine. A lot of “Viner’s” are now becoming somewhat famous by posting only six second videos and building a tremendous fan base. Companies searching for exposure have so many options and mediums to play with!

    Reply

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