Reading & Research: My Creative Inspiration
Reading & Research are the two R’s I draw from for creativity inspiration. I source through advertisements, commercials, magazine articles, commercials and newspaper articles for creative inspiration. It is something about drawing from and building upon another idea that gets my creative juices going.
I gain insight, a burst of creativity, witty ideas and solutions from reading and gleaning off business leaders. Last month’s Fast Company had headlines like, “Most Creative People,” “Creative Inspiration from Nike, Foursquare, ESPN, Google, Intel,” “Fired By Lady GaGa and Lovin’it,” (“Fast Company,” 2014) All of these beg for me to read and gain more insight into how I can learn and position myself and company for our next out of the box solution. Because of this, I keep my Blackberry handy to jot them down in my task manager under business ventures, a list of insightful strategies. My list is quite long and always joking for position in my mind.
I am able to draw creative inspiration from research. An idea can’t be reduced down to an exact science but it can be inspired and nurtured given the right set of elements. I always draw creativity in a stack of magazines and my creative bin nearby. My creative bin hold articles ripped out of previous magazines and newspapers. There is something inspirational to me on each paper that sparked me to create an idea. If the time wasn’t right for the idea, then it gets placed back into the bin to wait for its time. It can be an advertisement, drawing, or photograph.
Creativity is a very key factor to business. I want to possess a work environment that embraces this intellectual intangible ability. Some businesses insert the creative word into their mission statement or core company values as a way to tell their employees what they expect. In my opinion, this approach is not as effective as engraining creativity into the company culture as I learned from researching companies like Zappos.
Zappos is a great example of creativity embodied in the company culture. They spent several years before deciding on the final 10 core values. Once complete, the core values would define the company culture and surmised the Zappos daily work environment. A potential employee is introduced to core value number four, be adventurous, creative and open-minded, at their initial interview. (Hsieh, 2010). One example of this creativity is how they create a “speed dating” process to interview many candidates at one time. It’s unconventional and is a concept that I can draw upon for team building exercises.
W.L. Gore & Associates, a water proof fabric manufacturer, encourages employees to use 10% of their work week to work on whatever they want. This time has proven to be rewarding for employees and has shown to be the time when innovation takes place (Siriwardane, 2010). Ogilvy & Mather Worldwide touts that creativity runs throughout their agency as a selling point and adds on the word effectiveness because just to be creative alone isn’t enough (Young, 2013). Their job is to lead a consumer to action thus effective.
Fast Company Magazine. (2014, February). Issue 183.
Hsieh, T. (2010). Platform for growth: Brand, culture, pipeline. Delivering Happiness: A Path to Profits, Passion, and Purpose. (pp.168-172). New York, NY: Business Plus.
Siriwardane, V. (2010, November 30). How to run a brainstorming session. Inc Magazine. Retrieved December 5, 2010, from http://www.inc.com/guides/2010/11/how-to-run-a-brainstorming-session.html
Young, M. (Writer). (2013). Why Choose Ogilvy & Mather [Video]. Retrieved from http://www.ogilvy.com/#/The-Work/Galleries/whychooseogilvymather.aspx/%7Bfilter:Default%7D